Marketing Manager

Core audience: Time Teamers
Families: with a focus on Time Teamer and Culture Vulture segments
Highly experienced in planning and managing integrated campaigns, you will work to meet visitor and commercial targets for both branches, including our permanent galleries/displays and commercial products and experiences. Working closely with the Marketing Manager (Temporary Exhibitions) on a joined-up approach to all IWM London and IWM North activities, you will collaborate on best-practice management of customer journeys and targeting.

Working in the Marketing team’s matrix management structure, you will mentor and oversee the work of other team members as appropriate.



Key duties

You will be expected to work independently as well as across different teams in order to contribute to and deliver the priorities of IWM - using your knowledge, skills, talent and potential to the best of your ability.

You will focus at all times on delivering excellent customer service, ensure value for money at all times while being professional, courteous and demonstrating the behaviours and attributes expected of all IWM employees. You will also adhere to all corporate standards, and use corporate systems as directed to ensure consistency of service, brand and operational standards.

You will be expected to work across departments effectively, working with individuals, partners and where appropriate volunteers.

To identify and implement learning and development needs for both yourself and your team, including volunteers, if appropriate.



In addition, your duties will include:



Devise, implement, optimise, and evaluate high-performing and innovative marketing campaigns, collaborating with the Communications team on a fully-integrated approach.
To take special responsibility for meeting visitor numbers (and any associated income targets) for permanent galleries/displays, family programming and commercial events at IWM London and IWM North.
Effective management of assigned marketing budgets, ensuring optimum value for money and return on investment.
In collaboration with the Head of Marketing & Audiences, set and evaluate campaign objectives and KPIs in-line with IWM’s strategic aims.
Manage the development of all creative assets and content, acting as a brand guardian to ensure all collateral upholds brand and tone of voice guidelines.
Develop effective relationships with agencies (eg media buying, design), by creating and presenting clear and informed briefs, effectively overseeing operational activity and delivery, and ensuring reporting and evaluation leads to actionable learnings.
Work closely with the Senior Digital Marketing Manager and Digital Marketing Manager to effectively plan digital campaign tactics (including paid social media, PPC, digital display and email marketing) that achieve audience goals.
Collaborate with the Head of Marketing & Audiences on strategic audience development initiatives, identifying key objectives and KPIs.
Ensure the marketing team’s work is connected and collaborative across teams including Commercial, Communications, Digital Engagement, Customer Services, Visitor Experience, Volunteering and Public Engagement and Learning.
Develop relationships with external partners, in particular tourist bodies, membership organisations, tour operators, local development agencies and local community group and businesses. Represent IWM at stakeholder meetings, particularly relating to tourism and local development.
To assist in the management of marketing resources across the team and operating in a matrix management structure.
For a full list of duties and the person specification (which your application will be marked against) please view the Job Description.

Please note that this is a fixed term position for 14 months (August 2024 - October 2025).

Museum Website: https://imperialwarmuseums.tal.net/vx/appcentre-ext/brand-4/spa-1/candidate/so/pm/1/pl/3/opp/453-Marketing-Manager/en-GB