Head of Business Development

The role involves identifying opportunities through stakeholder consultation, market analysis and horizon scanning. It is then responsible for testing the feasibility of these opportunities, developing comprehensive business plans, and taking steps to establish and launch these initiatives. Working closely with teams across the organisation, including marketing, commercial, operations, digital and external stakeholders, the Head of Business Development ensures that new commercial ventures align with the museum's mission, values, and long-term strategic goals.

In addition, your duties will include supporting the Commercial and Marketing Director in the development and delivery of the Commercial Strategy through the following:

Opportunity Identification:

• Research and identify potential commercial opportunities for revenue generation and business growth within the museum’s operations and beyond.
• Explore emerging trends in the museum and cultural sector, evaluating their potential application to the museum's environment.
• Engage with internal departments and external partners to brainstorm and assess opportunities that align with the museum's brand and objectives.

Feasibility Testing & Analysis:

• Conduct thorough feasibility studies and market analysis to assess the viability of identified opportunities.
• Evaluate commercial models, target audience, pricing strategies, and market demand to determine potential return on investment (ROI).
• Work with finance, operations, and other relevant departments to analyse each opportunity's financial, operational, and logistical requirements.

Business Planning:
• Develop detailed business plans for new commercial initiatives, outlining strategies, goals, target market, and KPIs.
• Identify resource needs, budget estimates, and timelines to ensure successful execution of the initiative.
• Collaborate with relevant stakeholders to gain approval for the business plan and ensure cross-departmental alignment.

Implementation & Stakeholder Engagement:
• Take the initial steps to establish new commercial opportunities, including project management, stakeholder coordination, and resource allocation.
• Build relationships with external partners, sponsors, and vendors to support the successful launch and execution of new initiatives.
• Act as a champion for new projects, ensuring internal teams are informed, motivated, and aligned with project goals.

Performance Monitoring & Reporting:
• Monitor the progress of new commercial initiatives, ensuring they stay within scope, budget, and timeline.
• Track and evaluate the performance of initiatives against predefined metrics and KPIs, reporting findings to senior leadership.
• Adjust strategies based on performance data and feedback to optimise long-term success.

For a full person specification which your application will be scored against, please see the attached job description.
Please note that this is an 18 month fixed term position.

Museum Website: https://imperialwarmuseums.tal.net/vx/appcentre-ext/brand-4/spa-1/candidate/so/pm/1/pl/3/opp/517-Head-of-Business-Development/en-GB