Terracotta Warriors generate £78m for Liverpool 6 Nov 2018

The Terracotta Warriors exhibition at the World Museum Liverpool has attracted 600,000 people during its run from February to October, around a third more than initially expected. The exhibition featured ten life size terracotta warriors from North West China dating from the 3rd century BCE and 180 related artefacts. More than three quarters of visitors said that the exhibition was their main reason for coming to the city and National Museums Liverpool estimates that visitors have generated around £78m for the City Region’s economy. The museum shop itself did roaring business, including selling 30,980 warrior fridge magnets and 13 full size warrior replicas. NML Chairman Sir David Henshaw said “we’re really proud of the impact the exhibition has had on the city region, welcoming visitors from all over the country and further afield to enjoy this once in a lifetime experience.” M+H,  The Guide Liverpool