International tourism toolkit 1 Sep 2015

The British Council has published the International Tourism Toolkit which include helpful tips and information about how to make a museum more attractive to international tourists.

The toolkit is the outcome of a year-long project, funded by Arts Council England. During the project representatives from museums in four cities travelled to visit museums in some of the emerging tourism markets to discover what may encourage international tourists to venture beyond the hotspots of central London, Edinburgh, and Oxford and Cambridge. The toolkit also draws on feedback from international tourists, international students and tourism experts.

Our favourite top tips are to serve hot water in the café and to express the distance your museum is from the nearest airport in time. For more tips like these and some useful background information, download the toolkit here.