National Gallery launches ‘pay what you wish’ scheme in response to cost of living crisis 5 Oct 2022

The National Gallery has launched a new ‘Pay What You Wish’ scheme in response to the cost of living crisis. The offer covers Friday evenings for the whole run of its ‘Lucian Freud: New Perspectives’ exhibition, with tickets available for as little as £1, down from the £26 it would cost on Saturday mornings or £24 on weekdays. Visitors can also attend Gallery Friday Late talks and events. Director Gabriele Finaldi said that “the cost of an exhibition ticket can sometimes make it difficult to visit. While most of our temporary exhibitions are free, the Pay what you Wish scheme will enable practically anyone who wants to see the Freud centenary show to do so.” Although pay what you wish schemes have grown in popularity in London, this is the first time the offer has been applied to a ‘blockbuster’ exhibition Times, Independent, National Gallery